That VW ad – brand building Jamaica-style!
January 30, 2013 by Marguerite Orane
Filed under Free and Laughing, Work
Social Media is a-twitter (sorry, couldn’t resist the pun) with the Volkswagen Superbowl ad spoken by white, non-Jamaicans in Jamaican. Of course, some Jamaicans are question this caricature of Jamaicans – as one of my Facebook friends posted “The ad appears to be stoking some of the worst stereotypes of Jamaica, easy going read lazy, […]
